AMBRE — Arquitetura & Interiores
O conceito e o nome Ambre foram pensados através de um objeto que está associado ao mundo do qual a marca será implementada. Ambre é uma derivação da palavra Âmbar, que vem dos famosos cristais de Âmbar.
O significado desse cristal está ligado e associado diretamente com a energia da criatividade, remetendo também a leveza e a inspiração.
A marca foi criada do zero, o objetivo desde o início era que as letras se complementassem e, ao mesmo tempo, remetesse a leveza e lembrasse um pouco da silhueta de um cristal. Com uma paleta de cores voltada aos tons pastel, Ambre se apresenta de forma única, seus ícones e ilustrações fazem com que a marca ganhe mais valor e passe sempre a sensação de ter sido esculpida, assim como os cristais de âmbar.
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The concept and name Ambre were thought of through an object that is associated with the world in which the brand will be innovative. Ambre is a derivation of the word Amber, which comes from the famous Amber crystals.
The meaning of this crystal is linked and directly associated with the energy of creativity, also referring to lightness and inspiration.
The brand was created from scratch, the objective from the beginning was for the letters to complement each other and, at the same time, convey lightness and resemble a bit of the silhouette of a crystal. With a color palette focused on pastel tones, Ambre presents itself in a unique way, its icons and illustrations make the brand gain more value and always give the feeling of having been carved, just like amber crystals.
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The concept and name Ambre were thought of through an object that is associated with the world in which the brand will be innovative. Ambre is a derivation of the word Amber, which comes from the famous Amber crystals.
The meaning of this crystal is linked and directly associated with the energy of creativity, also referring to lightness and inspiration.
The brand was created from scratch, the objective from the beginning was for the letters to complement each other and, at the same time, convey lightness and resemble a bit of the silhouette of a crystal. With a color palette focused on pastel tones, Ambre presents itself in a unique way, its icons and illustrations make the brand gain more value and always give the feeling of having been carved, just like amber crystals.
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Elevando marcas com precisão criativa
www.estudiolippi.com
Elevando marcas com precisão criativa
www.estudiolippi.com
